Today was asked to post up a product update on social media. Content was quickly sent to me and I was left with a challenge of adding a photo. One of the issues is that it was a syringe and the medicine in the syringe by default was red in colour. On its own, it’ll look like a syringe filled with blood. But if it’s a few of them together — it will look like medicine.
So, let’s get started. We got about 10min for the whole job.
Step 1 Fill the syringes with food colouring. We could use the actual product – but there is no real need for that and this stuff isn’t cheap.
Step 2 Set up a product display. Something that looks “pretty”. This is where I often ask a girl’s opinion on it.
Step 3 Take a bunch of photos. Our setup included the following:
- 2 x A3 sheets of paper. One for the “floor” and the other for the back “wall”
- 1 table lamp with an extra bright white light bulb
- 1 smart phone. Doesn’t matter which one, as long as the camera is decent
We then added a printed sheet with the company’s logo on it, a nice way to market both the company and product.
Step 4 Pick one photo that looks best. Clean it up a bit in Photoshop or whatever program you use. If you have limited access to editing software or doing everything from your phone — just use something like Snapseed, it’s a free app and does magic.
Step 5 Final step is to upload it to social media. Depending on where it’s going, use hashtags or keywords, but I’ll get into this in another post.