My first thought when I get a personalised marketing email from someone is “Who the fuck are you?”. Those aren’t emails that quite obviously come from a company and they just have my name in their database. These are from companies, which are sent from an individual working at that company (marketing guy, random artist, etc), but I have never actually met or even heard of that person. They usually start of with something like “Hi Alex, I’ve had such a busy…”.
Getting too personal by email with people you don’t actually know isn’t a good thing. It’s nice to get an email that’s personalised, but don’t make it too obvious, people aren’t stupid.
On another note, Google Hangout emoticons (previously known as Gmail Chat) have put on some weight. I call them “obese smilies”. Just look at these little blobs. Where are all those diet nuts looking, kids will be using this and also get fat. Start an anti-fat-emoticons campaign, quick!