Sweat shirt

Ever came out of a gym in a tshirt, only to realise there is little you can do to hide the swear marks? Predominantly that is visible on a light grey shirt. But have you ever thought that this could also work in a positive way? Just think about it.

  • You didn’t go to the gym or a run around the park, but you look like you did
  • You didn’t do any physical work, but you look like you might have
  • People think you smell and covered in sweat, so they stay away from you in public spaces

A 10-minute photoshoot

Today was asked to post up a product update on social media. Content was quickly sent to me and I was left with a challenge of adding a photo. One of the issues is that it was a syringe and the medicine in the syringe by default was red in colour. On its own, it’ll look like a syringe filled with blood. But if it’s a few of them together — it will look like medicine.

So, let’s get started. We got about 10min for the whole job.

Step 1 Fill the syringes with food colouring. We could use the actual product – but there is no real need for that and this stuff isn’t cheap.



Step 2 Set up a product display. Something that looks “pretty”. This is where I often ask a girl’s opinion on it.



Step 3 Take a bunch of photos. Our setup included the following:

  • 2 x A3 sheets of paper. One for the “floor” and the other for the back “wall”
  • 1 table lamp with an extra bright white light bulb
  • 1 smart phone. Doesn’t matter which one, as long as the camera is decent

We then added a printed sheet with the company’s logo on it, a nice way to market both the company and product.



Step 4 Pick one photo that looks best. Clean it up a bit in Photoshop or whatever program you use. If you have limited access to editing software or doing everything from your phone — just use something like Snapseed, it’s a free app and does magic.



Step 5 Final step is to upload it to social media. Depending on where it’s going, use hashtags or keywords, but I’ll get into this in another post.


Beams Arts Festival — final presentation

The branding for the upcoming Beams Festival is done. Together with our small team of UTS Master of Design students, we have designed something people seemed to be quite happy with. Well, lots of wine could of also played a role in this, but sometimes a bit of wine (even better vodka) does help.

All the people involved in the design are named (click to view the larger version). Lawrence is the professor who runs our studio (and knows MANY people in the industry it seems). This is how we got this gig in the first place. Ian just arrived back to Australia from Germany, has years of experience under his sleeve and basically lead us in the right direction, made us think (so to say). We learned (and learning) quite a lot from him.

The rest of the people are from all over the place. Sydney City Council, Chippendale Creative Precinct, art galleries, design and marketing firms, hotels and who knows what else. They were cool.

Well, this is the logo. It’s not really meant to be shown inside a rectangular box, the background is meant to be all black — but that would mean I need to change the background of this whole post to black. Not going to happen.

There was a lot more to this, but we probably shouldn’t reveal it just yet. Just try and get to Chippendale in Sydney on the 22 September 2012. More info will eventually appear on their site.


ISA-RC24 is a society for whom I designed a logo. In fact, it’s their first logo since they were established back in 1971 (or there abouts). Probably something that should have been done a long time ago, but this being a NFP, it’s not like branding was ever in their budget.

Well, here it is.

The brief went something like this:

Continue reading “ISA—RC24”