Beams Arts Festival — final presentation

The branding for the upcoming Beams Festival is done. Together with our small team of UTS Master of Design students, we have designed something people seemed to be quite happy with. Well, lots of wine could of also played a role in this, but sometimes a bit of wine (even better vodka) does help.

All the people involved in the design are named (click to view the larger version). Lawrence is the professor who runs our studio (and knows MANY people in the industry it seems). This is how we got this gig in the first place. Ian just arrived back to Australia from Germany, has years of experience under his sleeve and basically lead us in the right direction, made us think (so to say). We learned (and learning) quite a lot from him.

The rest of the people are from all over the place. Sydney City Council, Chippendale Creative Precinct, art galleries, design and marketing firms, hotels and who knows what else. They were cool.

Well, this is the logo. It’s not really meant to be shown inside a rectangular box, the background is meant to be all black — but that would mean I need to change the background of this whole post to black. Not going to happen.

There was a lot more to this, but we probably shouldn’t reveal it just yet. Just try and get to Chippendale in Sydney on the 22 September 2012. More info will eventually appear on their site.

The scent of Sydney (installation)

As part of UTS Master of Design course, we got involved with TEDxSydney. All the master students were to come up with some way to entertain the guests, get them involved or to simply make the whole TEDx experience a little TEDxy. After weeks of meetings, ideas, agreements and disagreements — we (well, Professor Lawrence) realised that the best thing for us to do was to create something on our own. He was right.

Took us a while to come up with the concept, which in the end was to create “the scent of Sydney”. Don’t even ask how we came up with the scent, but it smelled decent, people liked it and some were even excited enough to spray it around the house, when they go back to London.

Continue reading “The scent of Sydney (installation)”


ISA-RC24 is a society for whom I designed a logo. In fact, it’s their first logo since they were established back in 1971 (or there abouts). Probably something that should have been done a long time ago, but this being a NFP, it’s not like branding was ever in their budget.

Well, here it is.

The brief went something like this:

Continue reading “ISA—RC24”