The scent of Sydney (installation)

As part of UTS Master of Design course, we got involved with TEDxSydney. All the master students were to come up with some way to entertain the guests, get them involved or to simply make the whole TEDx experience a little TEDxy. After weeks of meetings, ideas, agreements and disagreements — we (well, Professor Lawrence) realised that the best thing for us to do was to create something on our own. He was right.

Took us a while to come up with the concept, which in the end was to create “the scent of Sydney”. Don’t even ask how we came up with the scent, but it smelled decent, people liked it and some were even excited enough to spray it around the house, when they go back to London.

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ISA-RC24 is a society for whom I designed a logo. In fact, it’s their first logo since they were established back in 1971 (or there abouts). Probably something that should have been done a long time ago, but this being a NFP, it’s not like branding was ever in their budget.

Well, here it is.

The brief went something like this:

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