A 10-minute photoshoot

Today was asked to post up a product update on social media. Content was quickly sent to me and I was left with a challenge of adding a photo. One of the issues is that it was a syringe and the medicine in the syringe by default was red in colour. On its own, it’ll look like a syringe filled with blood. But if it’s a few of them together — it will look like medicine.

So, let’s get started. We got about 10min for the whole job.

Step 1 Fill the syringes with food colouring. We could use the actual product – but there is no real need for that and this stuff isn’t cheap.

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Step 2 Set up a product display. Something that looks “pretty”. This is where I often ask a girl’s opinion on it.

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Step 3 Take a bunch of photos. Our setup included the following:

  • 2 x A3 sheets of paper. One for the “floor” and the other for the back “wall”
  • 1 table lamp with an extra bright white light bulb
  • 1 smart phone. Doesn’t matter which one, as long as the camera is decent

We then added a printed sheet with the company’s logo on it, a nice way to market both the company and product.

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Step 4 Pick one photo that looks best. Clean it up a bit in Photoshop or whatever program you use. If you have limited access to editing software or doing everything from your phone — just use something like Snapseed, it’s a free app and does magic.

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Step 5 Final step is to upload it to social media. Depending on where it’s going, use hashtags or keywords, but I’ll get into this in another post.

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Simple diagrams

I’m not a big fan of designing diagrams, especially the now-famous infographics (another post on this will come later). But sometimes, client do ask me to either create a new diagram based on their sketch, or re-create something that was done before, in a better, clearer way.

Here is an example of something I didn’t design, but I would love to speak to the person who did.

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And if you thought that was bad, take a look at the zoomed our version.

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Now, the whole task behind a diagram is to be helpful to those that it was intended for. After speaking to a few pharmacists, who’s wall I found this on — they love it. I’m glad someone out-there creates such masterpieces as above. To this day I have not seen a less complicated one, but I will definitely look out for one.